Traffic
Website Sessions
Target: >2,500
Active Users
Reference metric
New Users
Audience growth
Page Views
Reference metric
Engagement
Engagement Rate
Target: >38%
Engaged Sessions
Reference metric
Avg Engagement Time (sec)
Quality indicator
Social Media Engagement Rate
Target: >3%
Lead Generation · EOS KPIs
Leads Generated
Target: >15
Marketing Qualified Leads (MQLs)
Target: ≥5
Book a Meeting Submissions
High-intent leads
Calculator Submissions
Lead-gen effectiveness
Ebook Downloads
Content engagement
Contact / Enquiry Submissions
Direct intent signal
Content Pieces Published
Target: ≥2/week
Email Open Rate (%)
Target: >25%
Efficiency · EOS KPIs
Cost Per Lead (CPL) — $
Target: <$50
Campaign ROI (ratio, e.g. 3)
Target: >3:1
Unassigned Traffic Sessions
Target: <2,000
Channel Breakdown
| Channel | Sessions | Engagement Rate (%) | Avg Eng. Time (s) | Key Events | Notes |
|---|
Top Landing Pages
| # | Page / Asset | Sessions | Engagement Rate (%) | Key Events | Notes |
|---|
Weekly Commentary
↑What improved this week
↓What declined this week
!Main issue / blocker
✦Key insight
→Actions for next week
Entry History
| Week Ending | Sessions | Leads | MQLs | Email Open% | Social Eng% | Content | CPL $ | ROI | EOS Score | Del |
|---|---|---|---|---|---|---|---|---|---|---|
| No saved entries yet | ||||||||||